I help music and creative industry communities connect the dots to grow ideas, people and projects through strategy, collaboration and inspiration. I care about shaping a creative ecosystem that is human-centred, guided by integrity and alive with purpose.
My work spans community building, partnership development, event curation and production, workshops and cultural strategy. I also present, speak and moderate on topics including diversity and inclusion, creative practice, music industry trends, mental health and sustainability.
My work spans community building, partnership development, event curation and production, workshops and cultural strategy. I also present, speak and moderate on topics including diversity and inclusion, creative practice, music industry trends, mental health and sustainability.
Clients have included the Association for Electronic Music, Buma Music in Motion, Berlin Atonal, Berlin Dance Music Event, Music Tech Germany, Digital in Berlin, BIMM Berlin, Catalyst Institute, Pathwaves, Beat Collective and Apelago.
NEXT
COMMUNITY & PARTNERSHIPS
I help music and creative industry organisations build engaged communities and meaningful partnerships that drive growth and connection.
Through strategic planning, community management and partnership development, I create systems and experiences that strengthen relationships, expand networks and increase visibility.
My experience includes leading global membership growth at the Association for Electronic Music and co-founding Beat Collective, a grassroots producer community in Melbourne. I’ve helped organisations and teams improve engagement, streamline operations and curate impactful events and collaborations that connect artists, audiences and industry.
If you’re looking to grow your community, develop partnerships or design events that make a real impact, I can help you build the strategy, structure and relationships to make it happen.
Through strategic planning, community management and partnership development, I create systems and experiences that strengthen relationships, expand networks and increase visibility.
My experience includes leading global membership growth at the Association for Electronic Music and co-founding Beat Collective, a grassroots producer community in Melbourne. I’ve helped organisations and teams improve engagement, streamline operations and curate impactful events and collaborations that connect artists, audiences and industry.
If you’re looking to grow your community, develop partnerships or design events that make a real impact, I can help you build the strategy, structure and relationships to make it happen.
Client / Project:
Association for Electronic Music (AFEM) – Global Membership Growth and Community Strategy
Membership Manager - August 2022- August 2025 (Global / Berlin, Germany)
Challenge
AFEM wanted to expand its global membership and strengthen engagement across 41 countries while improving operational systems and creating more meaningful ways for members to connect and contribute.
Approach
As Membership Manager, I led global membership engagement and growth, shaping strategies that combined outreach, relationship management and process design. I implemented a new CRM system and designed streamlined onboarding and communication processes that improved accuracy, efficiency and member experience.
I spoke regularly with members to understand their needs and feedback, curating events and panels that positioned them as thought leaders on topics they cared about from diversity and inclusion to mental health and sustainability.
I also represented AFEM at international networking events, building partnerships and securing new paying members through targeted outreach and authentic connection.
Alongside daily engagement, I took initiative on new projects and created resources and speaking opportunities to increase visibility and collaboration across the network.
Impact
Since starting the role in 2022, AFEM’s membership grew by nearly 50%, with 186 new members onboarded globally.
The systems and strategies I developed strengthened retention, improved communication and created a more connected, active and trusted international community.
Select examples of work:
Social Events: AFEM Members Dinners (Berlin, Germany) inviting Members and the wider prominent music industry professionals visiting and based in Berlin. It coincided with activities at the Most Wanted Music conference in 2023.
AFEM LinkedIn Live: Professional Coaching in the Music Industry (2024)
I curated a panel of speakers from AFEM’s membership and the wider music industry community, facilitating and moderating the live online event. The session was well attended, sparked valuable discussion and led to new membership enquiries.
WATCH here
AFEM, BumaStemra, Buma Music in Motion and Strichting RIOT “10 Ideas to Foster Safer Spaces in the Music Industry Workplace” at Amsterdam Dance Event 2024
The session explored how the music industry to move from discussion to action, bringing together artists, excutives and change-makers to share practical steps to build safer and more inclusive working environments.
I was asked to moderate the session again following the success of the previous roundtable at ADE in 2023 themed on barriers to inclusivity, diversity and representation of songwriters/artists. Speakers includes Louisahh (DJ/Consent Educator), Albert Grüber (Riverside Studios/SEEQNC/The Lab), Jackie Queens (Bae Electronica), Michèle Hamelink (Sony) and Yas Mayou (Artist).
From this discussion, I created a report and chose five key take-aways from the session as shareable social assets designed to continue reflection and action.
Association for Electronic Music (AFEM) – Global Membership Growth and Community Strategy
Membership Manager - August 2022- August 2025 (Global / Berlin, Germany)
Challenge
AFEM wanted to expand its global membership and strengthen engagement across 41 countries while improving operational systems and creating more meaningful ways for members to connect and contribute.
Approach
As Membership Manager, I led global membership engagement and growth, shaping strategies that combined outreach, relationship management and process design. I implemented a new CRM system and designed streamlined onboarding and communication processes that improved accuracy, efficiency and member experience.
I spoke regularly with members to understand their needs and feedback, curating events and panels that positioned them as thought leaders on topics they cared about from diversity and inclusion to mental health and sustainability.
I also represented AFEM at international networking events, building partnerships and securing new paying members through targeted outreach and authentic connection.
Alongside daily engagement, I took initiative on new projects and created resources and speaking opportunities to increase visibility and collaboration across the network.
Impact
Since starting the role in 2022, AFEM’s membership grew by nearly 50%, with 186 new members onboarded globally.
The systems and strategies I developed strengthened retention, improved communication and created a more connected, active and trusted international community.
Select examples of work:
Social Events: AFEM Members Dinners (Berlin, Germany) inviting Members and the wider prominent music industry professionals visiting and based in Berlin. It coincided with activities at the Most Wanted Music conference in 2023.
AFEM LinkedIn Live: Professional Coaching in the Music Industry (2024)
I curated a panel of speakers from AFEM’s membership and the wider music industry community, facilitating and moderating the live online event. The session was well attended, sparked valuable discussion and led to new membership enquiries.
WATCH here
AFEM, BumaStemra, Buma Music in Motion and Strichting RIOT “10 Ideas to Foster Safer Spaces in the Music Industry Workplace” at Amsterdam Dance Event 2024
The session explored how the music industry to move from discussion to action, bringing together artists, excutives and change-makers to share practical steps to build safer and more inclusive working environments.
I was asked to moderate the session again following the success of the previous roundtable at ADE in 2023 themed on barriers to inclusivity, diversity and representation of songwriters/artists. Speakers includes Louisahh (DJ/Consent Educator), Albert Grüber (Riverside Studios/SEEQNC/The Lab), Jackie Queens (Bae Electronica), Michèle Hamelink (Sony) and Yas Mayou (Artist).
From this discussion, I created a report and chose five key take-aways from the session as shareable social assets designed to continue reflection and action.
Beat Collective – Grassroots Community Building and Creative Development
Co-Founder - August 2016-July 2019 (Melbourne, Australia)
Challenge
My mission was to create a regular network of peers for Melbourne’s emerging electronic music producers a space where artists could connect, collaborate and grow outside of traditional education or commercial settings. There was a clear need for community-driven opportunities that encouraged creative exchange and collective development.
Approach
As Co-Founder and Creative Producer, I built and led a six-person committee to design and deliver initiatives that fostered creativity, connection and growth. Within the first year, we launched multiple community-driven projects, including a fortnightly beat cypher challenge, an online radio and video series, and a monthly live showcase for local producers.
I produced sold-out collaborative synth and songwriting workshops at Melbourne Electronic Sound Studio, developed partnerships with cultural organisations to expand programming, and curated a diverse live music series featuring emerging artists. I oversaw all aspects of production, from programming and artist relations to marketing, budgeting and stage management.
Impact
Beat Collective became a recognised hub for Melbourne’s underground electronic music scene, building an engaged network of producers and audiences. The community created pathways for collaboration, performance and skill development, helping nurture a new generation of independent electronic artists.
in 2025, it continues today with new managers but I am proud to have laid the foundations to make it a lasting success.
I design and produce events that bring people together through creativity, conversation and collaboration. My work spans conferences, workshops, showcases and cultural programmes that create space for connection, learning and artistic exchange across the music and creative industries.
I’m involved from concept to delivery, handling the curation of speakers and artists, programme development, scheduling, logistics and coordination. I also manage production, partnerships and communications, ensuring each event runs smoothly and reflects the values and vision of the people behind it.
Every project is built with intention that combines creativity, clarity and organisation to create experiences that are thoughtful, inclusive and memorable. Past projects include programming and moderating panels for Amsterdam Dance Event, Berlin Dance Music Event and BUMA, as well as producing community-led showcases and workshops with Beat Collective and other cultural partners.
Clients: Berlin Atonal, Berlin Dance Music Event, Music Tech Germany/Music Frontiers Conference, Digital in Berlin/Kiezsalon, Pathwaves, 1DWOH Collective, Beat Collective
I speak, teach and moderate across the music and creative industries on topics including inclusion, coaching, sustainability and creative careers. My goal is to foster meaningful dialogue and practical takeaways for artists, educators and professionals.
I bring warmth, clarity and structure to every conversation, creating space for people to exchange ideas, share experiences and feel seen. My sessions are designed to connect insight with action, encouraging reflection, empowerment and forward-thinking change across the industry.
Recent contributions include Amsterdam Dance Event, Berlin Dance Music Event, BIMM Berlin, Catalyst Institute of Creative Arts and Music Tech Germany.
Moderator
Let’s Talk About It: Burnout, Boundaries & Mental Health in Music - AFEM Roundtable (July 2025)
Green Touring: Sustainability Practices in DJ and Live Acts (Berlin Dance Music Event 2025)
From Personal Growth to Team Success – The Role of Coaching in the Music Industry - AFEM LinkedIN Live (Nov 2024)
Roundtable Workshop: 10 Ideas to Foster Safer Spaces in the Music Industry Workplace - BUMA x AFEM at Amsterdam Dane Event 2024
Trailer Tunes: Music that Hooks' - Buma Music in Motion x Amsterdam Dance Event 2024
'Vinyls Environmental Impact & Distribution Chain' - Berlin Dance Music Event 2024
14% and Rising: Women in Music - BUMA x AFEM at Amsterdam Dance Event 2023\
The Power of Connections: Building Networks & Communities in the Creative Arts Workshop- BIMM Berlin (Nov 2024)
Artistic goals through Self Management Workshop - Catalyst Institute of Creative Arts (Feb 2024)
Technology as an Music Community Enabler - Music Tech Germany Meetup (Nov 2024)
I bring warmth, clarity and structure to every conversation, creating space for people to exchange ideas, share experiences and feel seen. My sessions are designed to connect insight with action, encouraging reflection, empowerment and forward-thinking change across the industry.
Recent contributions include Amsterdam Dance Event, Berlin Dance Music Event, BIMM Berlin, Catalyst Institute of Creative Arts and Music Tech Germany.
Moderator
Let’s Talk About It: Burnout, Boundaries & Mental Health in Music - AFEM Roundtable (July 2025)Green Touring: Sustainability Practices in DJ and Live Acts (Berlin Dance Music Event 2025)
From Personal Growth to Team Success – The Role of Coaching in the Music Industry - AFEM LinkedIN Live (Nov 2024)
Roundtable Workshop: 10 Ideas to Foster Safer Spaces in the Music Industry Workplace - BUMA x AFEM at Amsterdam Dane Event 2024
Trailer Tunes: Music that Hooks' - Buma Music in Motion x Amsterdam Dance Event 2024
'Vinyls Environmental Impact & Distribution Chain' - Berlin Dance Music Event 2024
14% and Rising: Women in Music - BUMA x AFEM at Amsterdam Dance Event 2023\
Educator
The Power of Connections: Building Networks & Communities in the Creative Arts Workshop- BIMM Berlin (Nov 2024)
Artistic goals through Self Management Workshop - Catalyst Institute of Creative Arts (Feb 2024)
Speaker
Technology as an Music Community Enabler - Music Tech Germany Meetup (Nov 2024)
If you are looking for a speaker or moderator who brings industry knowledge, empathy and energy to every conversation, I would love to collaborate on your next event or workshop.
I design and manage the systems that turn creative ideas into organised, achievable projects. My work includes coordinating teams, streamlining workflows and implementing tools that support clear communication, accountability and efficiency.
Whether overseeing events, partnerships or community initiatives, I focus on bringing structure, clarity and follow-through so projects run smoothly and people can do their best work.
Whether overseeing events, partnerships or community initiatives, I focus on bringing structure, clarity and follow-through so projects run smoothly and people can do their best work.
Alongside my work in the music industry, I also bring experience from legal, investigative and policy environments, where I honed skills in research, communication and operational design. This cross-industry perspective helps me create systems that are both creative and robust.
Clients include: Association for Electronic Music, Beat Collective and Pathwaves.
© 2025 Rosaline Yuen Impressum